1. Faster and More Responsive Navigation
2. A Fresh New Look with a Carousel Design
3. Improved Search Functionality
4. Seamless Live TV Integration
5. Better Playback and Higher Video Quality
6. Personalized Profiles for a Tailored Experience
How to Get the New Prime Video App
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Amazon has just rolled out a brand-new Prime Video app for Apple TV, and if you love binge-watching, you’re in for a treat! This major update isn’t just about looks—it’s packed with game-changing improvements that make streaming smoother, faster, and more personalized. Here’s a breakdown of the six biggest upgrades:
1. Faster and More Responsive Navigation
One of the standout upgrades in the new Prime Video app is the improved speed and responsiveness. The updated design reduces lag and allows users to browse content more efficiently, creating a seamless viewing experience.
2. A Fresh New Look with a Carousel Design
Amazon has redesigned the Prime Video homepage with a new carousel format, making it easier for users to find trending shows, movies, and Amazon Originals. The enhanced visuals provide larger thumbnails and better organization of content categories.
3. Improved Search Functionality
No more endless scrolling! The search feature has been overhauled to deliver more accurate results. Users can now find content faster with real-time suggestions and advanced filtering options, allowing them to browse by genre, actor, or release date.
4. Seamless Live TV Integration
Live TV channels available through Prime Video can now be accessed more easily. The app's new interface integrates live channels into the main navigation, making it convenient for users to switch between on-demand content and live broadcasts.
5. Better Playback and Higher Video Quality
Amazon has refined the playback interface with easier-to-use controls and better optimization for video quality. The app now adjusts resolution more effectively based on network conditions, ensuring a smoother streaming experience with minimal buffering.
6. Personalized Profiles for a Tailored Experience
Got multiple viewers at home? The update enhances multi-user profile functionality, allowing each profile to have customized recommendations and watchlists. This makes it easier for households with multiple users to get personalized content suggestions tailored to their viewing habits.
💡 Bonus: Prime Video subscribers can also access Apple's best accessibility features, including VoiceOver to enable a screen reader, Hover Text to enlarge the text displayed on the screen, and Bold Text to make copy bolder and easier to see.
🔍 Want more streaming tips? Check out: Streaming Subscriptions Guide 2025: Prices, Bundles, and More
How to Get the New Prime Video App
The new Prime Video app is now available for download on Apple TV devices via the App Store. Existing users can update their app to experience the new features, while new users can install it directly. As long as you have automatic updates enabled on your Apple TV device settings, you'll be able to see all the above new Prime Video app features.
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